Upload the highest resolution video possible, and consider leaving the top and bottom 14% (roughly 250 pixels) empty of any important information, so that it isn’t obscured by the profile icon or call to action. Instagram vertical aspect ratio is 4:5. Upload the highest resolution video possible, and consider leaving the top and bottom 14% (roughly 250 pixels) empty of any important information, so that it isn’t obscured by the profile icon or call to action. Instagram will automatically display 1, 2, or 3 cards for the ad. Instagram video dimensions pretty much follow the optimal size and aspect ratio recommended for photos. Although horizontal videos are permitted, Snapchat strongly suggests using vertical videos only. Read on to find the most up-to-date video specifications for each of the most popular social platforms. Each platform has its own tech specs which often lead to confusion for editors. Instagram video ads are a great way to introduce your business or explain how your product works. Instagram Video Specs. Videos can be up to 15 seconds long, up to 4GB large, and have a maximum frame rate of 30fps. They dive more traffic than square videos and are more cost-effective. If it doesn’t, click on the ‘Advanced’ tab when uploading to bring up Facebook’s ‘360 controls’ tab, which will let you convert unformatted footage into a 360 video. Instagram feed video length and specs. Minimum Instagram vertical video dimensions are 600 x 750. Grab our cheat sheet and start creating! These ads appear in discovery, in live stories or after a user’s own story, and can link to an app installation page, article or long-form video. That means that you definitely have an incentive to prepare more video content in general. ), with H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. Last but not least, analyze whether publishing video content had an impact on the number of followers or engagement rates. Videos in the Instagram feed can be up to 1 minute long. Pick up a camera and start churning out video content like there’s no tomorrow! The best IGTV video size needs to be under the 650MB file size limit. The thing you should pay attention to is video length. .MP4 or .MOV format, maximum length 60 seconds, maximum size 4GB, maximum frame rate 30fps, Like Facebook carousels, Instagram carousels let you. Instagram isn’t as widely used as Facebook, but it’s close behind as the third most popular social platform with 71% of marketers advertising on the platform. Max Instagram file size is 4GB. For all these reasons, Instagram videos are definitely worth the money. If you use different sizes, the slideshow will be cropped to be square. Best Image Sizes for Instagram Posts They wanted their videos to be as easy to make and share as possible. Recommended specs: .MP4, M4V, or .MOV, maximum file size 2GB, maximum length 15 minutes, maximum frame rate 25fps, Tips: Promoted videos will autoplay without sound on loop in the Pinterest feed when they are 50% in view. Now it hits. Snapchat also restricts videos with letterboxing, and text/graphics that encourage the user to “swipe up” (click here for a complete list of, .MP4 or MOV, minimum 15 seconds long (no maximum length), maximum file size 1GB. In case you are wondering which tools you could use when it comes to creating videos for Instagram, here is a short list of recommended ones: Wouldn’t you like to know how your best Instagram videos perform? If you haven’t already, it’s definitely worth experimenting with this format. Upload the highest-resolution video available that meets file size and ratio limits.Â. It pays to become familiar with the varieties ofÂ. You can use the video format in Instagram Feed to show off your product, service or brand in new ways. Instagram square video ad minimum resolution is 600 x 600 pixels. To make sure they stay on top of their video strategy, businesses and brands must ensure they are using the correct Instagram video ad specs. Tips: If the camera you recorded your video on automatically includes 360 video metadata with the video file, you can upload the video like you would any other video. You can always reach us contact@sotrender.com. You’ve likely seen Instagrammers use horizontal video, but it can be tricky to produce. for Instagram, and how to edit and encode video to the best for Instagram. 🙂. Struggling to keep on top of all the changes to social media video specs? Grab our cheat sheet and start creating! So consider them for your next social media marketing strategy. Instagram Video Specs. When it comes to video file type, Instagram is fairly flexible but you should know that the most popular (and recommended) type is.mp4 videos;.mov comes in a close second. Make sure to avoid placing logos or any other important elements in the top and bottom 15% of the video, to prevent them from getting cut off. If you’re not sure which way to go, you’re probably better off choosing the square format, which is becoming. 600 pixels for square video, 640 pixels for other ratios. Share it with friends. In fact, an estimated 85% of businesses plan to use video as a marketing tool in 2020 — and that includes videos on Instagram!. Now you can track the performance of your Instagram videos with Sotrender. Recommended specs: .MP4 or MOV, minimum 15 seconds long (no maximum length), maximum file size 1GB. Specifically, you can upload a video with an aspect ratio anywhere between 1.91:1 and 4:5. Upload the highest-resolution video available that meets file size and ratio limits. Similar to Facebook’s instant articles, clicking on an IXad immediately triggers a full-screen experience, to which you can add buttons, carousels, photos, text and video. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Struggling to keep on top of all the changes to social media video specs? When you buy a video ad on Facebook today, it could appear in dozens of different formats (in someone’s mobile news feed, in the sidebar on the desktop version of Facebook, or even in someone’s inbox on Facebook Messenger). They can be anywhere from 3 to 60 seconds. The moving nature of video ads helps to catch user attention as they scroll their Instagram feeds. For best results, use a pixel square (1:1) video. YouTube provides a full list of recommended bitrates for YouTube uploads here, and a full list of supported file formats here. Configuration takes 3 minutes, we don't require a credit card . Facebook video and to find a delivery format that matches your campaign goals. of aspect ratios and features available for each ad type. Instagram Video Ad Specs. The aspect ratio is 4:5. Now it hits 500 million users daily. For best results, Facebook suggests using the highest quality images possible, all the same dimensions (ideally 1280 x 720 pixels or an image ratio of 16:9, 1:1 or 2:3). Instagram Stories Video Ads that are 15 seconds or less will automatically play for the full duration. But, you might’ve seen a few people say the best Instagram video format is H.264 codec. These dimensions and aspect ratio help are optimized to give you more screen real estate for your followers. However it looks like Instagram is storing the photos at a maximum of 1080×1350 on its servers. IGTV Video Specs. Learn technical requirements and design recommendations, and see an ad example. 9 essential Instagram tools for every social media manager & for every purpose, Minimum Instagram vertical video dimensions are, Minimum Instagram Stories video dimensions are, Recommended Instagram Stories video dimensions are, Recommended Instagram Stories video formats are, Minimum Instagram square video dimensions are. .MP4 for web, .MOV format for mobile, maximum length 140 seconds, maximum file size 1GB, frame rate 29.97 or 30 fps, must use progressive scan, must have 1:1 pixel ratio, audio should be mono or stereo, not 5.1 or greater, .MP4 or MOV, H.264 encoded, between 3 and 180 seconds long, maximum file size 1GB, 2 channels, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate. Recommended specs: .MP4 for web, .MOV format for mobile, maximum length 140 seconds, maximum file size 1GB, frame rate 29.97 or 30 fps, must use progressive scan, must have 1:1 pixel ratio, audio should be mono or stereo, not 5.1 or greater, Resource: How to make a blockbuster Twitter video, Recommended size: 1080 by 1920 pixels (9:16 aspect ratio), Recommended specs: .MP4 or MOV, H.264 encoded, between 3 and 180 seconds long, maximum file size 1GB, Audio specs: 2 channels, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate. Tips: For best results, Facebook recommends uploading videos in .MP4 and .MOV format (see a full list of supported file formats here), with H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. Resource: How to Use Facebook Live Video: A Guide for Marketers, Maximum size: 5120 by 2560 pixels (monoscopic) or 5120 by 5120 pixels (stereoscopic)Â, Recommended specs: .MP4 or .MOV format, up to 10GB, up to 30 min, recommended frame rate 30fps. . If it doesn’t, click on the ‘Advanced’ tab when uploading to bring up Facebook’s ‘360 controls’ tab, which will let you convert unformatted footage into a 360 video. the video like you would any other video. Tips: Longform videos must contain “live and/or motion graphic video” (no “silent or still videos”). Today, brands can use Stories to promote their products too! Tailoring your video to each platform’s specifications and making sure that your content is looking its best can be a real challenge. Designed for audiences with slower internet access, slideshow ads let you transform a series of 3-10 images and a sound file (supported formats: WAV, MP3, M4A, FLAC and OGG) into a video ad. See the ad specifications for the Instagram feed Video ad format, Video Views ad objective. ‘Stories’ were released in August 2016 as a directly copied feature from Instagram’s competitor, Snapchat. Videos can be up to 240 minutes long, up to 4GB large, and have a maximum frame rate of 30fps. If you’re uploading video that was recorded a different way, be sure to consult Twitter’s detailed guidelines for uploading video at each bitrate. Best Instagram Video Audio Formats Supported video codecs: H.264, VP8. Each type of Instagram video has different specifications and suits some situations more than others, although the best Instagram video format is MP4.. Here’s a quick rundown of the four types of Instagram video and … Resolution) , a full-screen experience designed to drive traffic directly to your product pages. Supported aspect ratios: 16:9 to 4:5 and 9:16, Recommended specs: .MP4 or .MOV format, maximum length 120 seconds, maximum file size 30MB. Read the step-by-step social media strategy guide. Instagram vertical video ads As you’re likely gathering, organic and paid formats are similar. Video and audio will automatically play when you scroll past it. Instagram video specs. However, you’ll need to select a 1-minute section to share in the feed. Easily upload, schedule, and promote your videos across multiple social networks from one dashboard. Upload the highest-resolution video that meets file size and ratio limits.Â, .MP4 or .MOV format, maximum file size 4GB, maximum length 15 seconds, maximum frame rate 30fps, For in-stream ads, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an. Supported aspect ratios: between 1:1 and 2:1, but if the height exceeds the width, the video will be cropped to 1:1 in the feed. For mp4 video of the highest quality, stick to these specs: AAC audio, H.264 codec, and 3,500 kbps bitrate. Square videos are more suitable for viewing on both desktop and mobile, they take up more room in user’s feeds than horizontal videos, but don’t crowd the entire screen like vertical videos do. 16:9 (horizontal) to 9:16 (full portrait), uploading videos in .MP4 and .MOV format (see a full list of supported file formats. You might want to know that vertical videos have been a hit lately. Tapping the video will cause a larger version to play with sound (no looping).Â, 4 Key Ingredients of a Perfect Social Video, What it Takes to Create a Great Social Video: A 10-Step Guide, What You Can Learn from Hootsuite’s Top 5 Social Videos in 2018, A List of Free Stock Video Sites for Social Media, The Most Creative Uses of 360 Video by Brands. Instagram feed video specs. With a strong base of teen and millennial users, Instagram is an especially valuable space to share videos if your target customer is young. Instagram supports MP4 and MOV container format. If you’re not keen on the extra editing work, opt for square videos. The proper aspect ratio is 1:1. Tips: Designed for audiences with slower internet access, slideshow ads let you transform a series of 3-10 images and a sound file (supported formats: WAV, MP3, M4A, FLAC and OGG) into a video ad. Instagram, dogs, books and food lover. Instagram videos start to play when the application opens. Video and audio will automatically play when you scroll past it. Include no more than 20% text in images, otherwise you may experience reduced delivery.Â, .MP4 or .MOV format, maximum file size 4GB, maximum frame rate 30fps, no maximum length listed, make it easier for users to browse and purchase products directly in the Facebook feed. They wanted their videos to be as easy to make and share as possible. Snapchat also restricts videos with letterboxing, and text/graphics that encourage the user to “swipe up” (click here for a complete list of restrictions on video). .MP4 or .MOV format, maximum file size 4GB, maximum length 120 seconds, maximum frame rate 30fps. Yep – there are four different types of video on Instagram alone.. And it’s important to understand the differences and quirks. Tips: Similar to Facebook’s instant articles, clicking on an IXad immediately triggers a full-screen experience, to which you can add buttons, carousels, photos, text and video. Resolution) Square video: 600 x 600 pixels (min. If you’re not sure which way to go, you’re probably better off choosing the square format, which is becoming increasingly popular with marketers. This way you learn what your audience enjoys most and it clearly indicates what media types you should be sharing in the future to hit the higher engagement. contain “live and/or motion graphic video” (no “silent or still videos”). Video marketing is no longer just for companies with big budgets. with pro tips on how to grow your social media presence. The 4 Types of Instagram Video. Instagram Story videos must be between 3 and 15 seconds. It seems brands have found greener pastures on Instagram over Facebook’s News Feed. How short can your videos be? But for the full story, let me just give you a little bit of background information about Instagram videos and why they matter. Open the Instagram app. The platform lets you seamlessly integrate your video ads between organic releases so that they blend in. According to Instagram, 60% of users said they found out about a new product through Instagram. You will be able to upload videos that are longer than a minute. Instagram video ad specs. Additionally, more than 5 million people viewed brand-created Instagram videos in Q1 2017. How to Use Facebook Live Video: A Guide for Marketers, 5120 by 2560 pixels (monoscopic) or 5120 by 5120 pixels (stereoscopic)Â, .MP4 or .MOV format, up to 10GB, up to 30 min, recommended frame rate 30fps. Video Ads let you introduce your brand or offers with a video or GIF. 1:1 (square), 2:3 or 9:16 (vertical at standard width), 16:9 (maximum width). Dear Marketer, be sure your current social media deliver spends your money right. Instagram supports a range of video dimensions in Feed posts. You can also analyze the share of impressions day by day, in a selected time period. Twitter is optimized to handle video captured on mobile devices. Recommended size: Upload the highest-resolution video available that meets file size and ratio limits. According to a recent survey, nearly half of all digital ad dollars are spent on video.Â. Minimum width: 600 pixels for square video, 640 pixels for other ratios. Get no-bullshit analytics for free to find out. : .MP4 or .MOV format, maximum file size 30MB, maximum length 120 seconds, maximum frame rate 30fps. ‘Stories’ were released in August 2016 as a directly copied feature from Instagram’s competitor, Snapchat. Instagram video posts are also limited to a file size of 4GB or under, but you have a bit more flexibility on length. Make sure to avoid placing logos or any other important elements in the top and bottom 15% of the video, to prevent them from getting cut off. That’s over twice the number of users Snapchat had for its entire app life! Instagram supports square, vertical and horizontal video. .PNG with transparent background, maximum 300kb, How to create a custom Snapchat geofilter, Minimum of 1280 x 720 pixels (16:9) or 640 x 480 pixels pixels (4:3) is recommended.Â, .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM, maximum file size 128GB, maximum 12 hours long, YouTube encourages its users to upload videos that are “as close to the original, high quality source format as possible.” Videos should be uploaded in their native aspect ratios, and should never include letterboxing or pillarboxing bars, since YouTube “automatically frames videos to ensure that they are displayed correctly, without cropping or stretching, regardless of the size of the video or player.”, for YouTube uploads here, and a full list of supported file formats, maximum length of 12 hours, skippable after 5 seconds, max length of 15 or 20 seconds (depending on region), 1920 x 1920 (square), 1920 x 1080 (landscape), 1080 x 1920 (vertical)Â, 360 x 360 (square), 640 x 360 (landscape), 360 x 640 (vertical)Â, .MP4, maximum file size 200MB, maximum 30 minutes long, recommended  frame rate 30fps. Recommended size: 16:9 ratio recommended. Tips: Like Facebook carousels, Instagram carousels let you showcase between two and 10  images or videos in one side-scrolling ad.