In 2001, the late Sandy Bodecker was named general manager of Nike SB, with the task of revamping Nike’s struggling skate business. Even CO.JP releases (Dunk colorways exclusive to Japan) were suddenly on the radar. The most notable change, though, was the SB’s “fat tongue” in place of the original’s nylon. Team first. Within a matter of months, serious sneakerheads began frequenting small skate shops to secure limited SB Dunks. Scott even designed an exclusive “Cactus Jack” SB Dunk as part of his on-going collaboration with the brand, as clear a sign of his commitment to the silhouette as any. Named after the interstate highway he drove along, the sneaker finally released in March 2002 following a warm reception and extensive endorsement courtesy of team rider Reese Forbes. The Nike College Colors program was officially established. As “College Color” implies, the Nike Dunk was designed as a shoe for college basketball teams. 9,000 fans for a school with 800 students. The Just Do It Nike campaign was inspired by none other than the serial killer Gary Gilmore. Help. And y not? Largely influenced by London-based Gimme Five (the company’s European distributor at the time), the design was the product of Gimme Five founder Michael Kopelman, Simon Porter and Nike creative guru Fraser Cooke. The Nike SB Dunk came on the market in 1985, the same year as the legendary Air Jordan 1. Not only did colorways sell out, but demand was so great that riots ensued, most famously over Jeff Staple’s infamous “Pigeon” SB Dunk lows. Be it shifting taste, or the rise of new sneaker lines (like Yeezy), for some inexplicable reason, shoes once considered “grails” were no longer even in the conversation. When Gilmore was executed before a firing squad in 1977, his last words were, "Let's do it." One of the most iconic basketball sneakers created by Nike\, the Dunk originally made its debut in 1985. Yet, for a shoe with such rich cultural appeal, the Dunk has a difficult history. The first ever non-Jordan sneakers to feature elephant print, the Supreme SB Dunks were the last figurative brick in the wall, and by September, 2002, every Nike collector in the game was after them. The phrase was included as a closing of a campaign of television carried out by a pensioner of 80 years who ran many kilometers each day and became a catchy element for the spectators. Over the next five years, Nike SB dropped countless collectible dunks, ranging from collaborations with graffiti artist Futura (the D.U.N.K.L.E.S) to Guns 'n Roses homages. The storm. Though mainline dunks largely fell off, throughout the '00s Nike SB Dunks were at the center of sneaker culture. Not only was he a member of the first four team riders, but his shoe was also the first Dunk SB ever. It was a smash success. The advertising tagline ‘Be True to Your School’ emerged and centered around 12 key schools. Because you get amusement from it??? By using our Services or clicking I agree, you agree to our use of cookies. Though still based on the basketball shoe, Bodecker and the rest of the SB team knew that the SB Dunk should be skateboarding specific and directly acknowledge skate culture. In 2001, Nike tapped Stussy for the first-ever brand collaboration Dunk. The slogan was inspired by serial killer Gary Gilmore's last words “Let's do it” before he was executed by firing squad in 1977. Though a Dunk high has yet to make an appearance, we’re sure they are coming down the pipeline. The debut of Nike Dunk in 1985 with an evolved silhouette compared to her older sister, Air Force 1 born in 1982, gave a boost to basketball culture in a totally unexpected way. The Surprising Origin of Nike’s “Just Do It” Slogan Marissa Laliberte Updated: Sep. 06, 2018 The twisted tale that inspired the slogan all started with murder. A noted SB fan, Scott is regularly caught in some of the rarest SB Dunks out there, introducing a new, younger generation of fans to shoes they largely missed out on. Referred to as the “Colors By” series, the pack was entirely intended for skaters. An … Not only is the sneaker back in full force, boasting Off-White and Travis Scott collabs and a number of successful retros, but its sister sneaker, the SB Dunk is once again a hypebeast must-have. The Nike Dunk was first introduced in 1985. 0 comments. Though Dunks became synonymous with the skate scene's formative figures, it would take more than a decade before Nike was able to successfully infiltrate the industry. At times you will also see the company name appearing on the logo. Simultaneously, Nike SB dropped collaborative Dunks with both Zoo York and Chocolate—landmark skate brands at the time—and, eventually, Supreme. Now celebrating 35 years, the Dunk clearly sits in the pantheon of Nike greats. Help. The memorable ‘Be True to Your School’ print ad features the Nike Dunk as the centerpiece of Nike’s College Colors program, the first campaign featuring bold colors on basketball shoes. From there, the shoe faded in and out of public consciousness, never quite hitting fever pitch but always making waves. Plz explain y u feel the need to be an ass to this guy? Over the next few years, notable models from the “Brazil” and “Celtic” Dunks to a trio of collaborative Dunk highs with Supreme helped the Dunk stay at the center of sneakerhead culture. Building off the hype, over the next year Nike dropped a slew of Dunk Lows in the “Be True” colorways, coinciding with the shoes' 35th anniversary. Currency Box. However, Nike desired to extend from basketball only to lifestyle footwear. Suddenly, a once niche subculture—collecting Nike sneakers–was household knowledge and the Nike Dunk was at the center of it. 在認識 Nike Dunk 前，請先注意最重要的一件事，那就是 Nike Dunk 與 Nike Dunk SB 是兩雙不同的鞋款！ Nike Dunk 在 1985 年誕生，由創造出 Air Jordan 1 的知名球鞋設計師 Peter Moore 所操刀。 NIKE is this HUGE american corperate brand that is somehow fetishized. ‘Just Do It’: The surprising and morbid origin story of Nike’s slogan Men walk past a Nike store in Kiev, Ukraine, on Aug. 14. In our most recent project, we partnered with Nike for its new training campaign: Just Don’t Quit. i would like to see an american tribute to this iconic brand. The silhouette expanded on the success of the Air Force 1 by showcasing the design’s versatility with color combinations, especially for college programs. The shoes associated tagline, “Be True To Your School,” reflects how Nike marketed the shoe to both basketball players and fans alike, as a way to showcase collegiate pride. まとめ. Nike Dunk Low SP “Ceramic” リリース日：2020 Fall/Winter（海外） 価格：＄100（海外） Color: Black/Ceramic-Nori Code: DA1469-001. Help. Leaving it all on the field. Using a unique advertising campaign and getting college schools involved, the brand launched the Nike Dunk series that would use the respective schools colors. Nike releases its Dunk basketball shoe. Initially released as a college basketball sneaker, the Dunk’s various colorways mimicked those of Nike’s biggest college basketball partners. The most popular skate shoes at the time—by the likes of Emerica, éS, DC and Osiris—were wide, bulky behemoths. 1998 - First Retro Release. when i think nike i always think of there slogans : bo knows: and of course spike Lee's " DA SHOES " and hiphop, LL Cool J always wore the dunk shoe. Though often described as a precursor to the Jordan I, in reality, the Dunk was released slightly after the initial Jordan model, which was personally developed to sway Jordan himself to sign with a swoosh. We doubt it. Designed for NCAA athletes (and their respective fans), the Dunk was an attempt to capitalize on the collegiate leagues' growing appeal. For many of the first “sneakerheads,” their primary focus was collecting not only the “Be True” pack, but regional exclusives as well. ... the designers often place the Just Do It slogan at the logo’s top. 0 comments. Though a strong string of releases over the past few years have helped rehabilitate the SB Dunk’s image—including the latest SB Dunk Low “Lobster” in collaboration with Boston based retailer Concepts—in reality, it is Travis Scott who is owed a large amount of credit. save hide report. Football is everything. He reasoned Nike should reengineer the Dunk, and create a version specifically for skaters. Self-discipline. Still, it remained a reliable casual sneaker, introducing subtle changes over the following decade including a nylon tongue to reduce weight, a shorter shaft and an augmented, thicker swoosh. Yet, despite notable releases in the early-2010s, for some reason, the market imploded. Comme des Garçons Homme Plus x Nike Dunk (2017). The answer is a long history of beloved colorways, clever collaborations and leveraging its own cachet. 100% Upvoted. In 1972 the Nike Swoosh logo was first seen on the shoes. The second most-popular shoe to debut in 1985—after the Jordan I—the Dunk was never intended as a flagship model. “The first hit of the game. After dropping in 1985 as part of the Swoosh’s “Be True to Your School” pack where it represented the University of Iowa Hawkeyes — the Nike Dunk High “Varsity Maize” returns tomorrow in adult and kid’s sizing in celebration of its 35th anniversary. Regularly seen rocking both Michigan and Syracuse Dunk highs, in 2019 Abloh revealed his next Off-White x Nike collaboration was, you guessed it, Dunks. save hide report. The silence before the storm. Still, Nike yearned to dominate the youth sneaker market. Now, many of the most coveted dunks are once again surging in price, and shoes that were worth less than a $100 in 2016 are selling for thousands. Today, the shoes are some of the most valuable and sought-after dunks on the market and sell for tens of thousands of dollars... that is, if you can find them. The rise of sneaker forums like NikeTalk in the early-2000s perfectly coincided with the Dunk retros. What was the slogan of the first Nike Dunk advertising campaign in 1985. A year later, Comme des Garçons Homme Plus put Dunk highs on the runway, presenting a black/teal/white colorway with a transparent PVC upper. As early as 1986, Dunks were spotted in skate videos—most notably NYC-based SHUT Skates crew members in Iowa Dunk His–and by the early-'90s many of the skate community’s most notable figures—from the Z-Boys to Mark Gonzales—would skate in Dunks. Its colorways didn’t inspire the entirety of the youth niche back then, but it sure did lay a foundation for cultic loyalty. But, despite playing second fiddle to one of the most successful Nike sneakers of all time, the shoe took on a life all its own, quickly diverging from its intended audience and finding new life in a variety of subcultures. History of Nike SB Dunks. Help. Danny Supa’s colorway of the SB Dunk Low was the second iteration … Pairs that just a few years prior commanded hefty four figure sums by 2015 were essentially worthless. Inevitably stores popped up to support a burgeoning secondardy market, with buyers reselling pairs much like rare Jordans. Press question mark to learn the rest of the keyboard shortcuts. More than secure Nike’s place in the skate industry, the SB Dunk bridged the gap between sneakerhead culture, streetwear and skateboarding. This simple phrase became the face of what many now consider to be an ingenious sports marketing campaign. 1998 - First Retro Release. Creating a skate shoe that was traditionally good looking was, as it turns out, monumental. Then, the logo was still on the shoe’s vamp. Box Code: 305050 112. What was the slogan of the first Nike Dunk advertising campaign in 1985. (Valentyn Ogirenko/Reuters) In 1999, after 14 years, Nike finally re-released the “Be True to Your School” pack for the first time, adding a number of extra colorways to boot. Bearing a resemblance to both the Jordan I and Nike Terminator, the upper featured subtle tweaks, a sort of middle ground between the two aforementioned silhouettes. Behind the two silhouettes stand the same creator, Peter Moore who has been one of the best designers of the brand from Beaverton, and the features in common with Jordan are many. Instead, it was a college-centric basketball shoe. That's why I am here too. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." At, arguably, its pinnacle, Stussy was the world’s preeminent streetwear brand, with chapter stores in New York, Los Angeles, London and Tokyo. In hindsight, the drop was a pivotal moment in modern menswear history. While these geographically-limited Dunks had existed for a couple years, before the dawn of forum culture, it was nearly impossible to know about them—let alone buy them—if you lived outside the immediate area. As “College Color” implies, the Nike Dunk was designed as a shoe for college basketball teams. Partly spearheaded by the godfather of Japanese streetwear himself, Hiroshi Fujiwara, the CO.JP exclusives were so enticing that eager fans literally made trips across the globe for an opportunity to score a pair, later referred to as “sneaker tourism.” During these trips, sneakerheads naturally went shopping, and in doing so, discovered and exported the countries most notable streetwear brands back to the states. It was around the same time that vintage sneakers began trending in earnest. The Nike Dunk hit the hardwood for the first time in 1985 and was designed with basketball performance in mind. In reality just a special edition Iowa Dunk with an embroidered “Wu W” on the heel, Nike repurposed the design and created 36 pairs—an ode to the groups essential album Enter The Wu-Tang (36 Chambers)—which were gifted to Wu-Tang Clan members and associates. In order to make the SB suitable for skating, padding was added to the insole to reduce impact, while the sole—originally designed for the hardwood—was swapped for a thicker rubber better suited for traction against griptape. Side note: ... 1985. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." Sold out of the designer and creative collaborator's Reed Space retail store in Manhattan’s Lower East Side, on the day of the drop thousands of eager shoppers flooded the streets. Released back in 1985, the Nike Dunk was Nike's original team shoe. ... and have since become the most recognizable and coveted classic Dunk styles of all time. This shoe, had some optical parallels to the 1-series Jordan. In order to bring this to life, Bodecker enlisted four skaters—Reese Forbes, Gino Ianucci, Richard Mulder and Danny Supa—as the face of Nike SB. For the official launch of the SB Dunk Low Pro, the four original Nike SB riders received an exclusive dunk colorway. The original Dunk High was Nike’s first-ever team shoe. Regardless, the runway appearance was proof that, after years of lacking relevance, Dunks were poised for a comeback. Coincidence? Throughout the mid- to late-'80s, the Dunk was a favorite, but given basketball’s explosion in popularity and a renewed focus on technological innovation across the sneaker industry, the Dunk quickly became outdated—no longer suited for the court. The feeling inside when you lay someone out. 1985. Though technically savvy, the Dunk SB was still—at its core—a Dunk, meaning colorway was everything. Dunk, stylish men were suddenly flaunting decades-old sneakers as a point of pride. Nike are preparing to release another Dunk High colourway from the OG 1985 Be True to Your School series: the ‘Varsity Maize’. (Valentyn Ogirenko/Reuters) Of course, the powers that be noticed, and soon enough everyone from Virgil Abloh to Kim Jones were on the hunt for these vintage silhouettes. The first ad for the Dunk showcased all these colorways with the slogan “Be True to Your School.” Nikes’s 1986 “Be True To Your School” ad for the “College Basketball Color Program” In 1998, the Dunk was reissued for the first time, beginning a long history of Nike whoring out the silhouette, without ever actually just making it all the time, like they do with AF1’s. Long overdue and highly demanded, the most recent bevy of collaborative Dunks are just the latest in a long line from the Portland master artists of footwear. 1985 – The Dunk, designed by Peter Moore, dropped in the same year as the Air Jordan 1.It first appeared as a college basketball sneaker and came in various colorways to rep the different teams. The memorable ‘Be True to Your School’ print ad features the Nike Dunk as the centerpiece of Nike’s College Colors program, the first campaign featuring bold colors on basketball shoes. Nike Dunk high??? With a last was based off of the Nike Legend—at the time Nike’s most successful basketball shoe—the shoe did not particularly stand out from the rest of the Nike line-up. In fact, the most memorable aspect of the sneaker was its debut marketing campaign. But anyway the answer is Be True To Your School...! Shop Nike Dunk The release strategy created an unprecedented demand, and set the stage for the golden era of Nike Dunks. The concept was simple: Sponsor successful Division I college teams and provide the players with color-coordinated sneakers, then market those same shoes to the respective campus so fans could match their school’s all-stars. As we see it, it could not have come sooner. The CO.JP Dunks were not the sneaker’s only ties to streetwear. The slogan associated with the shoe was: "Be true to your school". G luck, Looks like you're using new Reddit on an old browser. The very first campaign featuring the now iconic slogan “Just Do It” launches. Funnily enough, almost a decade after the market collapsed, SB Dunks are once again coveted. Naturally, they were a huge hit. From ‘99 “Be True to Your School” Kentucky Dunks to the A.P.C. "Just Do It" helped launch Nike into a global phenomenon, but the twisted tale that inspired the slogan all started with murder. With a number of notable celebrity endorsements, the full backing of Nike and a renewed interest in the SB back catalog, the Dunk wave has finally arrived. Dunks performed especially well amongst younger males who adored their bold collegiate colorways, then a rarity. Promotional imagery for the Off-White x Nike Dunk release, Tags: sneakers, a-p-c, apc, jordan-1, travis-scott, skateboarding, basketball, nike-dunk, nike, fraser-cooke, gimme-5, futura, virgil-abloh, off-white, stussy, supreme, sb-dunk, nike-sb, Jeff Staple’s infamous “Pigeon” SB Dunk lows, Nike SB dropped countless collectible dunks. Each colorway—supposedly a direct reflection of its respective rider—made its way onto the NikeTalk forums, and Dunk veterans quickly sunk their teeth in. Close • Posted by 2 minutes ago. The hype was so intense, to the point where each successful customer required a police escort to leave the shop safely. The advertising tagline ‘Be True to Your School’ emerged and centered around 12 key schools. Close • Posted by 2 minutes ago. The bright red notices note a “LOST SHIPMENT” and a hotline (1.800.561.1985… In 1985 the Nike logo was in a red square and used it only for a short period. Though skaters had worn Nike Dunks and Jordan Is for years, Nike failed to create a successful skateboarding division. One of Nikes earliest advertising campaigns was the ‘There is no finish line’ campaign, created by John Brown and Partners. UNDFTD and Nike Celebrate 30 Years of the Dunk With "1985" LUX Model. Furthermore, considering how it fell out of fashion multiple times, what caused the recent resurgence? In anticipation of the shoe’s release, Nike launched the now-iconic “Be True to Your School” collection, one of the most effective (if unanticipated) advertisements in the brand's then-nascent history. The famous slogan of Nike Just Do It made presence in 1988. 在認識 Nike Dunk 前，請先注意最重要的一件事，那就是 Nike Dunk 與 Nike Dunk SB 是兩雙不同的鞋款！ Nike Dunk 在 1985 年誕生，由創造出 Air Jordan 1 的知名球鞋設計師 Peter Moore 所操刀。 Bodecker’s solution was simple: Instead of searching for an entirely new silhouette, Nike would make subtle tweaks to a sneaker skaters already wore. With fans sick of the never-ending retros and cyclical drop cycle, many attempted to track down the true OGs—most notably 1985 Jordan Is—but additionally, vintage Dunks. Eventually word got out and considering the incredible rarity, a legend was born. Cookies help us deliver our Services. In anticipation of the shoe’s release, Nike launched the now-iconic “Be True to Your School” collection, one of the most effective (if unanticipated) advertisements in the brand's then-nascent history. Incidentally, these changes made the shoe all the more appealing to an entirely separate audience, the skate community. This iteration of the Nike SB Dunk Low was the first of the acclaimed Medicom BE@RBRICKS collaborations, featuring the Harajuku brand’s renowned logo on the heel with a university inspired color palette. Instead, this new crop was a near one-to-one recreation of the 1999 models, slightly wider and shorter than the 1985 originals. Though Supreme was still very much a skate brand, since it opened in 1994 punk and hip-hop were both key influences. From the unreleased Paris Dunks—the most expensive pair on the market—to the trio of "Bear" Dunks (inspired by the story of Goldilocks) with exterior fur, SB Dunk mania flourished. With eager collectors blogging about every single release, however, suddenly buying and trading became a real possibility. Log in or sign up to leave a … Available in three colorways (two highs and one low) and sold exclusively at the chapter stores, the shoes were released over the process of two weeks, with each store instructed to sell 12 pairs per colorway per day. Mulder’s inspiration behind his exclusive colorway drew influence from his first pair of Nikes, which were white and blue tennis shoes. The origin of the famous Nike slogan may surprise you. Its colorways didn’t inspire the entirety of the youth niche back then, but it sure did lay a foundation for cultic loyalty. With links to sneaker tourism, skateboarding, streetwear and runway appearances, the Nike Dunk is a focal point of not only sneaker culture, but men’s fashion at large. What was the slogan of the first Nike Dunk advertising campaign in 1985. Founded in 1964, Nike has grown to become one of the leading manufacturers of sports apparel, footwear, and equipment worldwide, earning over 24 billion dollars in 2014 alone. A Shoe For Every Subculture: A Brief History of the Nike Dunk. The site may not work properly if you don't, If you do not update your browser, we suggest you visit, Press J to jump to the feed. They were by no means a smash success in comparison to other Comme des Garçons x Nike collaborations—though the $400 price tag may have been a major impediment. 100% Upvoted. By the mid-2000s, with a renewed interest in Jordan retros, Dunks began to falter; despite “Be True” retros in 2003 and 2012, respectively, for the most part consumers lost interest in the silhouette. You entering the raffle . Originally named the College Color High, the shoe somewhat randomly coincided with the 40th anniversary of the “first” slam dunk, leading to a last minute name change. What was the slogan of the first Nike Dunk advertising campaign in 1985. In 1985, Jordan, a coltish twenty-two, was holding a press conference in Chicago to announce an endorsement deal he’d signed with the Coca-Cola Company.
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