Tips: Instagram has the same recommendations for video as Facebook—upload the highest resolution video possible that fits file size and ratio limits, H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. However, you’ll need to select a 1-minute section to share in the feed. with marketers. The full specs for Instagram feed videos are as follows: Size: 4GB maximum Luckily, Instagram has made video marketing SUPER accessible for small businesses, thanks to Instagram Stories, IGTV, Instagram … Instagram Stories are a bit different from photo and video posts. Recommended specs: .MP4, M4V, or .MOV, maximum file size 2GB, maximum length 15 minutes, maximum frame rate 25fps, Tips: Promoted videos will autoplay without sound on loop in the Pinterest feed when they are 50% in view. The moving nature of video ads helps to catch user attention as they scroll their Instagram feeds. Instagram supports a range of video dimensions in Feed posts. You have the option of uploading videos on Instagram to either the feed, Instagram Stories or IGTV (Instagram’s standalone vertical video application). Tailoring your video to each platform’s specifications and making sure that your content is looking its best can be a real challenge. IGTV Video Specs. Instagram supports three kinds of video: square (1:1), vertical (9:16 or 4:5) and horizontal (16:9). Specifically, you can upload a video with an aspect ratio anywhere between 1.91:1 and 4:5. 1:1 (square), 2:3 or 9:16 (vertical at standard width), 16:9 (maximum width). Now it hits. Snapchat also restricts videos with letterboxing, and text/graphics that encourage the user to “swipe up” (click here for a complete list of restrictions on video). For mp4 video of the highest quality, stick to these specs: AAC audio, H.264 codec, and 3,500 kbps bitrate. Instagram will automatically display 1, 2, or 3 cards for the ad. Similar to Facebook’s instant articles, clicking on an IXad immediately triggers a full-screen experience, to which you can add buttons, carousels, photos, text and video. Tips: Like Facebook carousels, Instagram carousels let you showcase between two and 10  images or videos in one side-scrolling ad. Sit back and relax, because this post has it all covered, including Instagram video formats, best video specs for Instagram uploading, for example, best size, length, codecs, frame rate, resoltuion etc. Best video format: MP4 and MOV. Instagram video ads are a great way to introduce your business or explain how your product works. Vertical images (or portrait) will display at a maximum of 480×600 (or 960×1200 for retina display). While, the IGTV video dimensions are 1080 x 1920 pixels and an aspect ratio of 9:16, which is the same size as the Instagram story dimensions. Length: 3 to 60 seconds; File format: MP4; Aspect ratio: 1.91:1 all the way up to 4:5 (i.e., you’re free to choose horizontal, vertical or square) Instagram live video specs. Video Ads let you introduce your brand or offers with a video or GIF. Struggling to keep on top of all the changes to social media video specs? If you’re not using the power of video to meet your marketing goals yet, it’s time to start. Skippable video ads: maximum length of 12 hours, skippable after 5 seconds, Unskippable video ads: max length of 15 or 20 seconds (depending on region), Bumper video ads: maximum length of 6 seconds, Maximum size: 1920 x 1920 (square), 1920 x 1080 (landscape), 1080 x 1920 (vertical)Â, Minimum size: 360 x 360 (square), 640 x 360 (landscape), 360 x 640 (vertical)Â, Supported aspect ratios: 16:9, 1:1, and 9:16Â, Recommended specs: .MP4, maximum file size 200MB, maximum 30 minutes long, recommended  frame rate 30fps, Supported aspect ratios: Between 1:2 and 1.91:1.Â. Although horizontal videos are permitted, Snapchat strongly suggests using vertical videos only. Recommended specs: .MP4 or MOV, minimum 15 seconds long (no maximum length), maximum file size 1GB. .MP4 or .MOV format, maximum file size 4GB, maximum length 120 seconds, maximum frame rate 30fps. Because Instagram live is filmed directly, in real-time, on your smartphone, you’ve only got a few specs to worry about. Offline, she likes hefty magazines, public libraries, all-day breakfasts, and bike rides. Tapping the video will cause a larger version to play with sound (no looping).Â, 4 Key Ingredients of a Perfect Social Video, What it Takes to Create a Great Social Video: A 10-Step Guide, What You Can Learn from Hootsuite’s Top 5 Social Videos in 2018, A List of Free Stock Video Sites for Social Media, The Most Creative Uses of 360 Video by Brands. Configuration takes 3 minutes, we don't require a credit card . Instagram states that 33% of the most-viewed Stories on Instagram are those that were posted by businesses. These ads appear in discovery, in live stories or after a user’s own story, and can link to an app installation page, article or long-form video. The max resolution is 1080 x 1080. Open the Instagram app. Last but not least, analyze whether publishing video content had an impact on the number of followers or engagement rates. Video marketing is no longer just for companies with big budgets. 24 Followers, 25 Following, 133 Posts - See Instagram photos and videos from Specs (@taken.specs7) It pays to become familiar with the varieties ofÂ. Recommended specs: .MP4 or .MOV format, maximum file size 30MB, maximum length 120 seconds, maximum frame rate 30fps. If you haven’t already, it’s definitely worth experimenting with this format. But not if you use our guide to social media video specs. Resource: How to Use Facebook Live Video: A Guide for Marketers, Maximum size: 5120 by 2560 pixels (monoscopic) or 5120 by 5120 pixels (stereoscopic)Â, Recommended specs: .MP4 or .MOV format, up to 10GB, up to 30 min, recommended frame rate 30fps. 16:9 (horizontal) to 9:16 (full portrait), uploading videos in .MP4 and .MOV format (see a full list of supported file formats. For best results, use a pixel square (1:1) video. Updates, constant changes, new feature releases mean that the requirements for video ads are also changing regularly. For best results, Facebook suggests using the highest quality images possible, all the same dimensions (ideally 1280 x 720 pixels or an image ratio of 16:9, 1:1 or 2:3). Tips: If the camera you recorded your video on automatically includes 360 video metadata with the video file, you can upload the video like you would any other video. Square videos are more suitable for viewing on both desktop and mobile, they take up more room in user’s feeds than horizontal videos, but don’t crowd the entire screen like vertical videos do. Use: Video media formats (e.g. Optimizing video content for Facebook is tricky, mainly because of the many different ways it delivers video to its users. Supported aspect ratios: 16:9 (horizontal) to 9:16 (full portrait). Get expert social media advice delivered straight to your inbox. Video and audio will automatically play when you scroll past it. Learn technical requirements and design recommendations, and see an ad example. Tips: Designed for audiences with slower internet access, slideshow ads let you transform a series of 3-10 images and a sound file (supported formats: WAV, MP3, M4A, FLAC and OGG) into a video ad. Format: MP4; Default IGTV Settings: 1080x1350 (a horizontal video will run nearer to 1920x1080) Orientation: Vertical (aka portrait) Video Length Recommended size: 1080 by 2340 pixel image, Format: .PNG with transparent background, maximum 300kb, Resource: How to create a custom Snapchat geofilter, Recommended sizes: Minimum of 1280 x 720 pixels (16:9) or 640 x 480 pixels pixels (4:3) is recommended.Â, Recommended specs: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM, maximum file size 128GB, maximum 12 hours long, Tips: YouTube encourages its users to upload videos that are “as close to the original, high quality source format as possible.” Videos should be uploaded in their native aspect ratios, and should never include letterboxing or pillarboxing bars, since YouTube “automatically frames videos to ensure that they are displayed correctly, without cropping or stretching, regardless of the size of the video or player.”. Before we explain how you can reformat and resize your video for IGTV, here are some specifications that you need to keep in mind when you upload and edit a video for Instagram TV. Instagram supports square, vertical and horizontal video. These videos appear between Instagram user stories for up to two minutes (or until dismissed) and take up the whole screen. for Instagram, and how to edit and encode video to the best for Instagram. Tapping the video will cause a larger version to play with sound (no looping).Â. .MP4 or .MOV format, maximum length 60 seconds, maximum size 4GB, maximum frame rate 30fps, Like Facebook carousels, Instagram carousels let you. If it doesn’t, click on the ‘Advanced’ tab when uploading to bring up Facebook’s ‘360 controls’ tab, which will let you convert unformatted footage into a 360 video. It seems brands have found greener pastures on Instagram over Facebook’s News Feed. .PNG with transparent background, maximum 300kb, How to create a custom Snapchat geofilter, Minimum of 1280 x 720 pixels (16:9) or 640 x 480 pixels pixels (4:3) is recommended.Â, .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM, maximum file size 128GB, maximum 12 hours long, YouTube encourages its users to upload videos that are “as close to the original, high quality source format as possible.” Videos should be uploaded in their native aspect ratios, and should never include letterboxing or pillarboxing bars, since YouTube “automatically frames videos to ensure that they are displayed correctly, without cropping or stretching, regardless of the size of the video or player.”, for YouTube uploads here, and a full list of supported file formats, maximum length of 12 hours, skippable after 5 seconds, max length of 15 or 20 seconds (depending on region), 1920 x 1920 (square), 1920 x 1080 (landscape), 1080 x 1920 (vertical)Â, 360 x 360 (square), 640 x 360 (landscape), 360 x 640 (vertical)Â, .MP4, maximum file size 200MB, maximum 30 minutes long, recommended  frame rate 30fps. For best results, upload the highest resolution video you can under the file size limit (1GB). Recommended size: 16:9 ratio recommended. That means that you definitely have an incentive to prepare more video content in general. Minimum Instagram landscape video dimensions are, Minimum Instagram carousel video ads resolutions are, Maximum Instagram carousel video ads resolutions are, Instagram carousel video ads aspect ratio is, Clipchamp – a tool that helps to create awesome video content; we especially recommend it for, Hype Type – an app which you can use if you’d like to add moving or animated texts to your video Stories, Mojo – another tool for creating animated StoriesÂ, Biteable – an online video editing tool for creating any kind of videos that will be published on your feed or StoriesÂ, Lumen5 – a tool giving similar possibilities to BiteableÂ, Moreover, Instagram is seeing a big-time rise in ad dollars coming to the platform lately. As a result, there are some required Instagram video resolutions that need to be met before posting. They wanted their videos to be as easy to make and share as possible. One of the main points of confusion is the number of possible aspect ratios you can use when exporting for Instagram. Today, Instagram videos formats are very different and the requirements are more advanced than before. Video and audio will automatically play when you scroll past it.